We wanted to create a brand that gave kids the freedom to roam and explore, be rough and tumble, no matter whether they're building forts or selling lemonade. We believe a child's clothing should give them that freedom. And look stylish while doing it.
As parents ourselves, we hated the idea that we had to constantly guess what size our kids were going to wear in a certain brand, only to get it home and get it washed and realize that it shrunk two inches and already has a hole. Then, in the off chance the item did make it out of the wash unscathed, the kid hits a growth spurt 2 weeks later and you're back at the store looking for 3 sizes up in hopes that it will last longer than a blink of an eye.
We wanted to challenge the idea that it was impossible to create clothes that kids could continue to wear for multiple seasons. Many of our styles are designed with layering in mind so they can be worn in the cold and warm months.
Then once we realized we could make the clothes fit through the growth spurts, we knew we had to make them last through the hard times as well. We only use quality, natural materials that will last through the bumps and bruises of your childs' active life.